We strengthen your commercial business

We help media houses, production companies and creators develop the commercial business around their content and their audience. PACT comes in as a close partner focused on sales, packaging and new revenue streams. Whether the business is being built from scratch or scaled up.

Our ambition is simple: to build a stronger and more profitable business together with the partners we work for.

Our way of working

  • 01

    Insight & Strategy

    We get to know the content, the audience and the business as it stands, to find where we can create the greatest value.

  • 02

    Packaging

    We package what already exists and, where it is needed, develop new commercial products and concepts together with you.

  • 03

    Sales

    We build partnerships with relevant advertisers and media agencies — independently, or alongside your existing organisation.

  • 04

    Reporting & Development

    We report against the goals we set together, draw the lessons, and find new ways to grow the business over time.

Case

Dobb 2.0

Since August 2025 PACT has worked as the business development partner to Dobb 2.0, the company behind the football channels Fotbollsmorgon and DobbTV. What began as a trial period has since become a long-term partnership.

Working closely with both the editorial and the commercial team, we run sales, packaging and the development of new commercial concepts — widening what the channels can offer and bringing in advertisers they had not reached.

  • 15+
    New advertisers
  • 5+
    New commercial concepts
  • 149%
    Of annual revenue target achieved

“Dobb is not your typical production company — we see ourselves more as a dreamy restaurant… with football on the menu. It runs at pace, full of joy and humour and, above all, an enormous passion for the thing we care most about.

With PACT we have brought more creativity and commercial thinking into the restaurant, and together we are developing new parts of the menu, finding new ways to package what we do and creating new opportunities for our partners.

Working with PACT means we can live by our motto at Dobb: ’Make the most of what you do best’. You can really tell when it is working!”

Michael Fahlstedt, CEO Dobb 2.0

A partnership built around your circumstances.

Every channel and every commercial operation starts from a different place. So we shape our mandate around where we can add the most value, from broader responsibility for sales to reinforcing an existing organisation or making targeted efforts around specific initiatives.

We start from the offering you already have and add our experience, our relationships and our sales capacity. Where needed, we develop new packages and commercial concepts together that strengthen the business, without disrupting your content.

Want to grow the business around your content?

We would be glad to have a first conversation about where you stand and what you are aiming for.

Talk to us