At PACT we choose our partners with care. Our goal is to represent some of the strongest channels within their category, audience and media type. Channels with a clear position, engaged audiences and the right conditions for creative, effective partnerships that cut through the noise!
Below you will find the channels we represent, together with a selection of the collaborations we have created with our clients and partners.
Fotbollsmorgon is far more than your average football podcast. It is a multi-platform channel woven into the everyday life of its audience. With a unique position among male viewers and a presence through daily live broadcasts on YouTube, podcast platforms and clips on social media, Fotbollsmorgon reaches and engages its community in different ways at different times of the day.
For advertisers that creates unique opportunities to build tailored commercial activations and concepts that are integrated into the content and carried across several platforms.
References
A tailor-made concept that ran through Fotbollsmorgon's entire Champions League spring. From recurring live segments and social media to exclusive events.
A content collaboration with Bygglivet where construction meets football — from World Cup carpentry to stands for grassroots clubs.
A tailor-made concept ahead of the World Cup, where Svettiga Ögonblick with Rexona took its starting point in the tournament's most pressured moments, with recurring segments and branded content across Fotbollsmorgon's channels.
DobbTV brings together some of Sweden's most popular football shows and personalities — from the classic Eurotalk and the entertaining Fotboll på Kant to the community-driven FPL Sverige.
With its different formats, personalities and audiences, DobbTV creates a broad football universe that engages everyone from dedicated supporters to the wider football audience.
For advertisers that means a unique way into the audience of Swedish football, through established shows, watch-alongs, fantasy leagues and other community-driven initiatives.
Shows on Dobb TV
Stockholm football where the rivals meet. Supporters and personalities from AIK, Djurgården and Hammarby gather to discuss the matches, the talking points and everything happening around the Stockholm clubs, with three different club perspectives around one table.
Football with humour, personality and a view of the football world all its own. The big talking points and the strong opinions meet wild stories, unexpected observations and plenty of humour. Always with a passion for the game at the centre.
A show built around Sweden's biggest FPL community. The panel follows the game from gameweek to gameweek with squad builds, captain picks and strategies — but also its own leagues, competitions and a community where the audience is part of the content.
One of Sweden's most established formats on top-flight European football. Every week some of the country's best-known football personalities gather for informed discussion of the biggest clubs, matches and questions from Europe's top leagues.
Kapitalet is the economics podcast for people who did not know they were interested. Working from journalistic storytelling and curiosity, Jacob Bursell makes complex economic questions understandable, relevant and entertaining. From personal finance and business to social phenomena and the world economy.
Kapitalet reaches an engaged, highly educated audience with a strong interest in understanding the economy and the world around them. For advertisers that creates a credible environment with room both to build a brand and to explain products, services and offers that need more than a few seconds of attention.
“Sweden's best economics podcast”
Dagens Nyheter
Where Kapitalet makes the economy accessible to a broader audience, Marknaden goes deeper into finance, investment and business. Jacob Bursell gathers well-informed voices and guests for knowledgeable conversations on everything from equities and macro to AI, energy and the larger questions moving the market.
Listeners come to Marknaden with an established interest and a high level of knowledge. They follow developments, they invest, and they are looking for depth, analysis and new perspectives rather than basic explanations.
For brands that means the chance to speak to an informed, engaged audience that can take in more complex messages, in an environment where knowledge, credibility and relevance come first.
Ingredienserna is a podcast about life through food, with Philip De Giorgio, Jesper Kvarnefält and Micke Einarsson of Chez Jolie. Together with some of Sweden's leading food personalities they dig into produce, cooking, trends and the stories behind the food — knowledgeable, personal and with a real passion for food and lifestyle.
Ingredienserna reaches a food-loving, trend-aware audience with strong purchasing power and an interest in everything from new food experiences to premium products.
For advertisers it offers a credible environment, with the chance to combine a presence in the podcast with creative collaborations on social media.
With EDR and newsletters you reach a selected, relevant audience in an environment where the recipient has already chosen to receive the content and has an established relationship with the sender.
Through smart segmentation, the right context and audience-adapted messaging, we build precise campaigns around the advertiser’s goals, whether the focus is brand-building communication or conversion-focused sends. A direct, measurable format that can create engagement, drive traffic and generate concrete leads and business.
Together with our partners we combine strong content and audience insight with long experience of sales, packaging and commercial partnerships.
The result is activations that feel relevant to everyone involved and that create value beyond the exposure itself.